Social media applications have changed the modern communications environment and, as The New York Times reports, they are also affecting public health research and responses.  The following article highlights the impact of social media in identifying and tracking disease outbreaks.

Social Media Join Toolkit for Hunters of Disease

@nytimes

On a chilly February night in Los Angeles, attendees at the DomainFest Global Conference crushed together in a tent at the Playboy Mansion for cocktails and dancing. Two days later, Nico Zeifang, a 28-year-old Internet entrepreneur from Germany, woke up with chest pains, chills and a soaring fever. Four colleagues shared his symptoms, Mr. Zeifang soon learned.

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UN hosts interactive hearing on NCDs
Written by Steven Lott,

On June 16, 2011 the United Nations will be hosting an informal interactive hearing on non-commmunicable diseases with non-governmental organizations, civil society organizations, the private sector and academia.  The outcomes of the hearing will provide an input to the preparatory process for the high-level meeting of the General Assembly on the prevention and control of non-communicable diseases (NCDs) that will be held on 19-20 September 2011 in New York.

In advance of the June 16th hearing, comments can be submitted online (by June 10, 2011) via the World Health Organization site. 

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Social media can greatly enhance the effectiveness of traditional marketing.  World Health Advocacy's James Ward was recently interviewed by Sanjeev Sinha of the Economic Times of India.  Following is a transcript from that interview:

Why is social media so important for marketing?

Social media provides a context for your relationship with your potential customers. As content has been king for the past decade, context will be king for the next. By making the effort to engage your audience directly, you create a relationship where your customers become more personally invested in your brand. Brands which bridge this context gap will be able to leverage their social capital to increase brand awareness and loyalty. The competitive advantage of having an engaged and active online audience can provide huge RoI on existing marketing budgets. Social media will not replace traditional marketing, but it can greatly enhance its effectiveness.

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This year's World Health Assembly saw an unprecedented social engagement, with updates and discussions being shared via twitter, facebook and other media. The global discussion was significant enough to cause Dr. Chan to comment on it in her closing speech – "tweets about events over the past several days, on topics ranging from the reform agenda for WHO to pandemic influenza preparedness, reached more than three million people."

More than 2700 delegates, including Health Ministers and senior health officials from 192 WHO Member States, NGOs and civil society groups attended the World Health Assembly in person. Following a week's worth of discussions, the following are some of the key resolutions and highlights:

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Today, health officials from around the world took the floor at the 64th World Health Assembly to support the Global Immunization Vision and Strategy.  As reported by the World Health Organization, country delegates, UN partner organizations and NGOs spoke of achievements to date and challenges for the future.

Increased investments in immunization needed to reach global goals

Fifty-five speakers ― including country delegates, partners such as UNICEF and the GAVI Alliance, as well as five civil society organizations meeting at the 64th World Health Assembly ― took the floor in massive support of the Global Immunization Vision and Strategy and its impact in guiding national immunization strategies to reach child survival goals. The immunization agenda item was debated over five hours by delegates from WHO's 193 Member States and elicited the highest number of interventions on technical and health matters reviewed so far at this year's Health Assembly.

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